This course examines how pioneers are using the digital marketing tools to build marketing and web branding strategies and identifies techniques and frameworks to generalize from these pioneering practices so as to device a digital marketing plan for the given business.
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This course examines social media marketing (SMM) strategies across business-to-business (B2B) and business-to-consumer (B2C) environments from both the company as well as the consumer perspective.
SEO involves optimizing a website by improving its internal and external aspects in order to increase the traffic the site receives from search engines and also understand different aspects of generating paid traffic through search engine marketing.
This course enables the learner to develop an understanding of peoples' consumption-related behaviors and to develop and evaluate marketing strategies intended to influence those behaviors which will maximise profits for the given business.