MBA IN DIGITAL MARKETING

Curriculum


Core Courses

  • Digital Marketing
  • This course examines how pioneers are using the digital marketing tools to build marketing and web branding strategies and identifies techniques and frameworks to generalize from these pioneering practices so as to device a digital marketing plan for the given business.
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  • Social Media Marketing & Web Analytics
  • This course examines social media marketing (SMM) strategies across business-to-business (B2B) and business-to-consumer (B2C) environments from both the company as well as the consumer perspective.

  • Search Engine Optimization & Search Engine Marketing
  • SEO involves optimizing a website by improving its internal and external aspects in order to increase the traffic the site receives from search engines and also understand different aspects of generating paid traffic through search engine marketing.

  • Consumer Behaviour
  • This course enables the learner to develop an understanding of peoples' consumption-related behaviors and to develop and evaluate marketing strategies intended to influence those behaviors which will maximise profits for the given business.

FACULTY SPOTLIGHT


Vishal Srivastava
Director - Trainedge
ISB Alumni
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Karunamoorthi
Assistant Professor
IIM Ahmedabad
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Raja Rajeswari
Associate Professor
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