Business Analytics is an emerging support field to take Business Decisions using Data and analysis process. Data constitutes Business driven data and external data of relevance in the form of BigData (unstructured data).
Analysis consists of set of processes carried out using Statistical estimators, Mathematical outcome and machine learning algorithm from Artificial Intelligence.
Why is it needed for Today
Solve Business Problems & Take Smart Decisions using Data
Lets take an existing supermarket business today which has irregular intervals of purchases from different customers and it is difficult to identify the product demands.
Business Analytics captures data from Supermarket domain, analyses the data using smart tools like SAS, R and Tablaue and provide insights to make smart business decisions.