Counselling Code


Specialization :
Marketing, Entrepreneurship

Qualification:
B.Com, MBA, M Phil, Ph D

Dr. Savitha Nair

Academic Coordinator & Associate Professor

Dr. Savitha Nair has been into academics for over 12 years and her areas of academic interest include Marketing and Entrepreneurship. She holds over 2 years of industrial experience with a short stint on consultancy. With a gold medal in B.Com from Calicut University, she holds MBA, M Phil and Ph D in Management and is also qualified with NET. She completed her Ph.D. in June 2014 at Bharathiar University and is presently guiding 3 M Phil students. As the Academic Coordinator of RVS IMSR, she is in charge of scaling up the academic quality of the institution through standardized instructional techniques and faculty development on a regular basis. She is the SPOC of RVS- IBM Business Analytics Specialization. She regularly visits various colleges as resource person for entrepreneurship camps, FDPs and workshops. A Certified ‘Entrepreneurship Educator’, she leads the ED Cell at RVS IMSR and is the founder faculty of the campus company ‘Pragathi Stores’. She takes charge of several responsibilities at RVS IMSR such as RAVES, ISO, Research, CIA etc from time to time. She has participated in several seminars and workshops and has published papers in reputed journals/ conferences. She has bagged Best Paper Awards in two National Conferences and one International Conference. She is the recipient of Faculty Excellence Award instituted by RVS Educational Trust twice.

Publications

  • Savitha Nair & Jaikumar.S, The eTail Revolution in India: Bubble or Boom?, Journal of Banking, Information Technology & Management, Vol.2, No. 2, July- Dec 2014, pp- 89-96 (ISSN: 972-902X)
  • Savitha Nair & Jaikumar.S, Analytics in Store Operations and Retail Profitability: Best Practices and Opportunities in India, International Journal of Exclusive Management Research, Vol. 5, Issue 1, Jan-Feb 2015 (ISSN: 2249-2585)
  • Savitha Nair et al, Service Quality Expectations in Hospital Industry: An Empirical Analysis, Commerce and Management: A Modern Perspective (Edn), Archers & Elevators, pp – 86-96 (ISBN: 978-93-83241-67-5)
  • Savitha Nair, Impact of Business Leadership on Innovation Adoption: A study with reference to the SME knitwear cluster of Tirupur District, Kongunadu Journal of Management, Vol.1, Issue1, September 2013, pp-175-180 (ISSN: 2321 9823)
  • Savitha Nair & Poornima S, Innovation adoption and business performance: A causal investigation with reference to the knitwear cluster of Tirupur District, Prerana Journal of Management Thought and Practice, Vol 5, Issue 2, September 2013, pp-1-16 (ISSN: 0974-908X)
  • Savitha Nair & Poornima S, Organizational factors driving innovation adoption: A study on the knitwear cluster of Tirupur district, Global Business Operations- Strategies in the transforming scenario (Edn), Zenon Academic Publishing, pp 95-99 (ISBN: 978-81-9268 19-1-7)
  • Savitha Nair & Poornima S, Barriers to innovation adoption; A study on SMEs operating in the knitwear cluster of Tirupur District, Research Journal of Economics and Business Studies, Vol:02; No-6; April 2013, pp-117-123 (ISSN: 2251-1555)
  • Savitha Nair & Jayshree.T, Risk –the return for own venture?, Compendium of Case Studies, CII Coimbatore Zone 2012; pp-33-38
  • Savitha Nair, Innovative Business Practices: Case Study on Tirupur Knitwear Cluster, Journal of Management and Science, Vol.II; June 2012, pp-61-65 (ISSN : 2249-1260)
  • Savitha Nair & Poornima S, Antecedents and Consequences of Innovation: A review of literature on SMEs, Innovative Strategies for Global Competitiveness (Edn), June 2012 , pp: 341-348 (ISBN:978-93-81537-03-9)
  • Savitha Nair & Poornima S, Rural Vs Urban Consumer Behavior: An Empirical Study to Compare the Buying Behavior of Rural and Urban Consumers towards the Purchase of Two Wheelers, Impact of Micro Finance in enhancing the competitiveness and growth of rural markets in India (Edn), MacMillan Publishers India Ltd, May 2011 (ISBN 10:0230-32268-9-4)
  • Savitha Nair & Poornima S, Role of NABARD in microfinance lending in India, Impact of Micro Finance in enhancing the competitiveness and growth of rural markets in India (Edn), MacMillan Publishers India Ltd, May 2011(ISBN 10:0230-32268-9-4)
  • Savitha Nair et al, Can green innovations lead to sustainable development? A Case study on the knitwear cluster of Tirupur, CIBMP Global Conference Proceedings (Edn), July 2011(ISSN 2046-6242)
  • Savitha Nair & Poornima S, Innovation Enhancement through Information and Communication Technology Adoption: An empirical study with reference to the Small and Medium Enterprises of the Knitwear Industry in Tirupur, RVS Journal of Management, Volume 4, No:2, July 2011, pp- 9-18. (ISSN 0975-3435)
  • Savitha Nair, Experiential Education: A dynamic approach to make Management Education relevant to the corporate world, Classroom to Corporate – Bridging the Gap (Edn), March 2011 (ISBN No: 978-81-909150-6-9)
  • Savitha Nair, Understanding Social Entrepreneurship from an Inclusive Growth Perspective, Application of Modern Management Thoughts (Edn), February 2011 (ISBN No: 978-81-909150-7-6)

Presentations

  • Savitha Nair & S. Poornima, Does innovation lead to business performance: A review of empirical evidences on SMEs, National Conference on Challenges and Strategies in the Indian Business Context, Vellalar College of Engineering and Technology, March. 2011.
  • Savitha Nair, A Study on the working efficiency of Women Entrepreneurs at Tirupur, State Level Seminar on Women Entrepreneurship in Tamil Nadu – Opportunities and Challenges, Bharathiar University, March. 2011.
  • Savitha Nair, Understanding Social Entrepreneurship from an Inclusive Growth Perspective, National Conference on Application of Modern Management Thoughts, Hindusthan School of Management, Feb. 2011.
  • Savitha Nair, Experiential Education: A dynamic approach to make Management Education relevant to the corporate world, National Conference on Classroom to Corporate – Bridging the Gap, SSK College of Engineering and Technology, Feb. 2011.
  • Savitha Nair & Poornima S, Innovation Enhancement through ICT Adoption: An empirical study with reference to the Small and Medium Enterprises of the Knitwear Industry in Tirupur, National Conference on Innovative Management Strategies, RVS IMSR, Jan. 2011.
  • Savitha Nair & Poornima S, Rural Vs Urban Consumer Behavior: An Empirical Study to Compare the Buying Behavior of Rural and Urban Consumers towards the Purchase of Two Wheelers, National Conference on Impact of Microfinance in Enhancing Competitiveness and Growth of Rural Markets in India, PSGR Krishnammal College for Women, Dec. 2010.
  • Savitha Nair & Poornima S, Role of NABARD in microfinance lending in India, National Conference on Impact of Microfinance in Enhancing Competitiveness and Growth of Rural Markets in India, PSGR Krishnammal College for Women, Dec. 2010.
  • Savitha Nair, Investment Market in India-Issues and Challenges, National Conference on Recent Trends in Financial Services, Annamalai University, Oct. 2007.
  • Savitha Nair, Internationalization of Innovations in Retailing, State Level Seminar on Innovative Concepts and Techniques in Managerial Decision Making, CMS College of Science and Commerce, Oct. 2007.