Counselling Code

MBA in Digital Marketing – in collaboration with Trainedge


Marketing is the curtain-raiser of any business. It is everything that introduces a product or service to the most important people in a business, the customers, and secures a sound relationship with them. With media, especially internet, evolving at a breakneck speed, exhilarating challenges and opportunities are thrown at a Marketing professional of this digital age. The Digital Marketing curriculum of our programme arms our students exactly to such a business atmosphere equipping them with the strategic and analytical skills required to guide organizations in today’s cybernetic world that is overflowing with data on customers, products, and interactions.

Courses


This course examines how pioneers are using the digital marketing tools to build marketing and web branding strategies and identifies techniques and frameworks to generalize from these pioneering practices. The course examines how marketers are collecting and using data and applying marketing analytics tools on new media, such as social networks, and on new devices, such as mobile phones, to create successful digital marketing strategies.
This course introduces the theory of consumer behaviour and relates it to the practice of marketing. Drawing heavily from psychology, anthropology, social and behavioral sciences within the framework of the consumer decision process and influencing factors, the course aims at developing an understanding of peoples' consumption-related behaviors and evaluate marketing strategies intended to influence those behaviors.
SEO involves optimizing a website by improving its internal and external aspects in order to increase the traffic the site receives from search engines. This course enables to learn the concepts of SEO in the context of website development & management, and apply its techniques to improve search visibility, traffic and conversions.
This course examines social media marketing (SMM) strategies across business-to-business (B2B) and business-to-consumer (B2C) environments from both the company as well as the consumer perspective. It discusses the elements of online social media “ecosystems,” successful SMM strategies from both large and small companies, the importance of integrating SMM with other forms of marketing communications, and ways to measure results and return on SMM.

Highlights


  • Academic training tie-up with Trainedge Consulting Pvt Ltd
  • Curriculum with a unique combination of Digital Marketing techniques- SEO, Web Analytics, Social Media/E-mailer/Mobile/Integrated Marketing
  • Real-time Digital Marketing and Creative Technology oriented projects for practical learning
  • Regular interaction with SMEs
  • Case studies from leading corporates
  • Industry-certified faculty handling the courses
  • Field assignments & internship opportunities
  • Opportunities to plan and execute Digital Marketing campaigns

Industry Opinion


Rajesh Radhakrishnan,
Globally trained Growth Leader,
Advisor - Consultant to Senior Management and Board of Directors - USA

“In an RVS MBA, we emphasize not only the conceptual knowledge of Marketing and Sales, but also help our students translate them into skills that make them employable readily. The MBAs are trained to think and act like a marketer with a focus on new age tools like Digital Marketing techniques and Retail Analytics in the curriculum.”


Career Opportunities


  • Digital Marketing Manager
  • Social Media Consultant
  • SEO Engineer
  • Web Analytics Manager
  • Content Strategist
  • Digital Business Marketer