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Mr. Ramu was a very successful professional working in Bangalore. His work was hectic, so he wanted to take a break for 2 weeks. He decided to travel to Kerala for a retreat. He knows that he can find best quality stay in AirBNB and can book the convenient location easily. He logged into the application and finds an irresistible offer - Coconut Grove in Kochi, an ideal guesthouse for his family of 3 people, located amidst the nature. He finishes the booking in 5 minutes including skimming through the 120 reviews which gives overall 5 star rating for the location (Reference link: https://www.airbnb.co.in/rooms/4824719 ).
In 1960 Harvard Professor Theodore Levitt in Harvard Business Review article introduced the classic concept of “marketing myopia” to describe businesses’ narrow vision on product features rather than consumer benefits , which means the companies grow on product oriented not customer oriented (Levitt, 1960). Marketing Myopia suggests that businesses will do better in the end if they concentrate on meeting customers’ needs rather than on selling products.
"Showrooming is when a shopper visits a store to check out a product but then purchases the product online from home. This occurs because, while many people still prefer seeing and touching the merchandise they buy, many items are available at lower prices through online vendors. As such, local stores essentially become showrooms for online shoppers."
Digital Marketing has become one of the most talked about topic in marketing over the past decade. Increase in smartphone adaption and exponentially increasing data speed has ensured that more than half of world population1 is connected with each other through Internet. This has opened up new marketing possibilities – market to the customers via interconnected devices.
Digital marketing is nothing but telling one’s brand/product story over the interconnected devices i.e, marketing over Internet. Interconnectedness is achieved through Internet connectivity and devices are anything that lets an individual connect with another individual like smartphones, laptops, tablets, smart watches, etc.
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