Blogposts

RVSIMSR Blogposts - "Academic insights for Digital Revolution"


What is Design thinking and how design thinking courses/training helps in Management/MBA Education?

Posted by:Mr. Vignes Darsan | Digital Future Blogs

Stuck or Struggling in innovating new products, here comes a systematic innovation practice “Design thinking” which helps anyone to create/innovate successful products or service. Today’s world is evolving everyday with new technologies where there is a huge competition between businesses. To embrace these challenges and compete with the upcoming technologies, digital age managers must be equipped with creative and critical thinking skills.

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Applications of Chi-Square Test – Sports Analytics

Posted by: Dilip D | Business Analyitics

A Chi-square test is any statistical hypothesis test where the sampling distribution of the test statistics is a chi-squared distribution when the null hypothesis is true. Chi-square is a very versatile test used both as a non-parametric and a parametric measure. Chi-square test is an approximate test for large values of n.

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Marketers challenge: to reduce churn

Posted by: S.Suganya | Digital Marketing

Customer churn is calculated by the number of customers who leave your company during a given time period. When thinking of churn impact, the statistics by forrester research comes to mind: it costs 5 times more to acquire new customers than it does to keep the existing ones. To make the matters even more serious, the harvard business school report claims that on average, a 5% increase in customer retention rates results in 25% – 95% increase of profits.

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Digital Marketing Training Course in Coimbatore – RVS IMSR Experience

Posted by: Moorthi | Digital Marketing

Why Digital Marketing Training Institutes are in Demand?

Digital Marketing Training requirements are increasing exponentially, so lot of digital marketing training courses/institutes are coming up in important business cities like Coimbatore. The reason for this is the increasing number of jobs in Digital Marketing. There are lot of reports in the press like the one titled“Why digital marketing is the next big career opportunity”

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Digital Transformation Through Digital Marketing Strategies

Posted by: S.Suganya | Digital Marketing

Digital marketing is ever-changing as innovation creates new opportunities for marketers every day. Along with it, the digital marketing strategy must change and grow with technology to keep ahead of the competitors. Trending digital marketing strategies keep marketers on their toes trying to innovate new and different ways to engage their audiences. As digital trends evolve every year, marketers should always be aware of the changes in order to easily adapt with emerging technologies and stay ahead in the market.

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Digital Transformation Through Digital Marketing Strategies

Posted by: S.Suganya | Digital Marketing

Digital marketing is ever-changing as innovation creates new opportunities for marketers every day. Along with it, the digital marketing strategy must change and grow with technology to keep ahead of the competitors. Trending digital marketing strategies keep marketers on their toes trying to innovate new and different ways to engage their audiences. As digital trends evolve every year, marketers should always be aware of the changes in order to easily adapt with emerging technologies and stay ahead in the market.

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How to Choose a best MBA Courses/College

Posted by: Dr. Senthil Ganesh | Digital Future Blogs

MBA Courses/College is supposed to make you learn to manage/lead a business irrespective of its size – small, medium or large enterprises. A business is any entity which is selling a product or service to the customer so as to meet certain needs of the customer. Best MBA Courses/Colleges are expected to be the best in enabling students to understand current business environment, best practices, current trends like Digital Technology disruption so that they can manage/lead businesses effectively.

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Notable Startups in Logistics Sector

Posted by: Afsal T I | Logistics

In India, the number of startups focusing on logistics is on the rise now. But given the number of challenges in Supply Chain logistics, it is indeed a tricky proposition for startups. There are 12 million trucks in India and from that 90 percent of them belong to single truck owners, and small entrepreneurs in different towns. This is creating problem to integrate technology into their lives.

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Supply Chain Management – key towards the future

Posted by: Afsal T I | Logistics

Oxford dictionary defines Logistics as the detailed organization and implementation of a complex operation. Traditional logistics focuses its attention on activities such as procurement, distribution, maintenance and inventory management.

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Infrastructure Status For Logistics Industry – Background, Benefits & Needed Improvements

Posted by: Afsal T I | Logistics

On 21-Nov-2017, Government of India declared that Logistics companies shall be part of India’s infrastructure. What are the implications of this grand announcement?

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Top 6 Techniques To Enhance the Quality of Facebook Lead Ads!

Posted by: Minakshi Z | Digital Marketing

In order to become successful, one has to do things right. This is the case with Facebook ads as well. What is it that needs to be done, so as to come up with some of the best Facebook lead ads? We will be seeing them right here! Here are some useful tips to help you improve the Facebook lead ads quality. So, let's go through them...

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How to Choose an MBA Education which is more Employable

Posted by: Mr. Joby VJ | Digital Feature Blogs

MBA – A sought after Program

In the last decade, MBA was the most sought after Post Graduate degree for it offered bright career prospects. True to its nature, It is still very much a sought after Post Graduate Education. As an INFLUENCING Program, MBA attracts not only those who are interested in business but also those who want to master tools of Management.

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Digital Revolution is for Real! Let us be part of it!

Posted by: Karunamoorthi P | Digital Marketing

Mr. Ramu was a very successful professional working in Bangalore. His work was hectic, so he wanted to take a break for 2 weeks. He decided to travel to Kerala for a retreat. He knows that he can find best quality stay in AirBNB and can book the convenient location easily. He logged into the application and finds an irresistible offer - Coconut Grove in Kochi, an ideal guesthouse for his family of 3 people, located amidst the nature. He finishes the booking in 5 minutes including skimming through the 120 reviews which gives overall 5 star rating for the location (Reference link: https://www.airbnb.co.in/ rooms/4824719 ).

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Application of Statistics in Business

Posted by: Dilip D | Business Analyitics

The field of statistics has numerous applications in business. Because of technological advancements, large amounts of data are generated by business these days. These data are now being used to make decisions. These better decisions we make help us improve the running of a department, a company , or the entire economy.
As per Philip Kotler and Gary Armstrong marketing “ identifies customer needs and wants , determine which target markets the organisations can serve best, and designs appropriate products, services and Programs to serve these markets”

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Logistics: The ride gets better with GST

Posted by: Afsal T I | Logistics

Logistics is the back bone of Indian industry, especially for manufacturing and e-commerce industry. Logistics includes movement and storage of goods, flow of information and value added services etc. The main functions of logistics involve transportation, warehousing, inventory management, order processing, packaging, outsourcing, and material handling. Indian logistics industry can be divided into four segments: Transportation – 60% (Road – 36%, Rail – 19%, Water – 5% and Air – 1%), Warehousing – 25%, Freight forwarding – 10%, and Value added logistics – 5%.

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Demonetisation 2016: A Big Transformation in Banking Sector

Posted by: Jayashree T | Applied Finance

Banking sector in India played an important role in economic growth and development. There was a big transformation in this sector after Government of India demonetized Rs 500 and Rs1000 currency notes in November, 2016 with the motive of bringing down black money, corruption and promoting cashless economy. It is reported that Rs15.4 lakh Crore constituting 86.9 per cent of the value of total currency notes in circulation were demonetised. The customers deposited and/or exchanged their banned currency notes, which in turn increased the cash deposits in banks. Further, usage of formal banking system, cash less transactions and digitalisation increased.

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Business Analytics (BA) – A Tool for Business Excellence

Posted by: Dr. Tamilselvi | Business Analyitics

Business Intelligence (BI) is the process of collecting information from the different sources and preparing Business Reports, dashboards, scorecards, ad hoc query and automated alerts. It is the first step for the companies to make data driven decisions. Business Analytics (BA) starts with the analysis of the BI report through statistical analysis & data mining, extends to predictive model building with historical data and further validates it with model testing.

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Building Financial Models: How to Build a Financial Model?

Posted by: S.Vinoth | Applied Finance

A financial model is used to calculate, forecast or estimate financial numbers. A financial model is simply a quantitative representation of financial information of a business, organization or a government. Models can therefore range from simple formulas to complex computer programs that may take hours to run. These are the mathematical models in which variables are linked together.

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How to become a Financial Analyst?

Posted by: Dr. S Vinoth | Applied Finance

A financial analyst advises their clients when to buy and sell investments. Financial Analyst provides guidance to small, medium and large businesses, individuals to make investment decisions. They analyze and understand the financial condition of the firm through internal analysis and external information of the company. Financial Statement Analysis, Equity Valuation and Financial Modeling are the major areas covered under this.
Financial Analysts evaluate investment opportunities and help the investor to take decisions like where they can invest? How much can they invest? And How to manage risks and return. Financial Analysts evaluate individuals’ investment pattern, possibility of investment, Buy and Sell decisions and presents insightful inputs to the investor.

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Multivariate Statistical Techniques

Posted by: Dilip D | Business Analyitics

Multivariate analysis (MVA) is based on the statistical principle of multivariate statistics, which involves observation and analysis of more than one statistical outcome variable at a time1. In design and analysis, the technique is used to perform trade studies across multiple dimensions while taking into account the effects of all variables on the responses of interest.

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Why data visualization is important and how it helps business to make smarter decisions?

Posted by: Dr. Tamilselvi | Business Analyitics

Data Visualization is an important component and a perfect procedure for the accomplishment of an organization’s success in today’s uncertain market. Visualizing data using the right methods can provide insights which the decision makers can incorporate in their decision-making pipeline in order to make informed decisions which are driven by data.

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Applied Finance – The Golden Ticket to a Career in Finance

Posted by: Dr. S Vinoth | Applied Finance

In India, the employability index showed a minor improvement from last year, rising to 38.12% from 37.22%. Specifically look about Finance roles in India increasing more in various sectors. Secondary Sector in India wants more efficient finance person to manage the money of their enterprise. Finance is an area consists of Economics, Management, Consulting, Advising, Mathematics etc. The need for a person with Finance skill is increasing tremendous in various Indian industries. But the same time, there will be scarcity in skilled finance professionals. The scarcity numbers also increasing year by year because of less practical knowledge among the professionals.

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How does SMAC Technology shape your career in Finance?

Posted by: Jayashree T | Applied Finance

In the era of digitalization, India has the third largest number of technology driven start-ups in the world and it moves ahead in doing business with competitive advantage. In particular to banking and financial services sector, technology enables the whole act of money transaction better, stronger and faster. It aims to compete with traditional financial methods in the delivery of financial services. Use of smart phones for mobile banking, payments, e-wallet services, investment services are some of the examples of technology transformation in the form of accessibility, adaptability and flexibility. With this move, rise of Fintech startups grow rapidly in the financial services sector, disrupting the traditional operations but reconstituting the competitive landscape in the financial industry. Ahead of this change, adoption of SMAC (Social, Mobile, Analytical and Cloud computing) technology collaboratively boosts the financial markets, banking and institutions.

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MS Excel Skill - Exceeds the Value of MBA!!!

Posted by: Dr. S Vinoth | Applied Finance

Most companies are looking for people with expertise in MS Excel. MS Excel is the best tool in finance but also used in marketing, sales, human resources, production, operations etc. It won’t be exaggeration to say that in reality MS Excel is a life-partner for a management professional. There are students who complete their MBA without proper understanding of MS Excel, but they have to learn it sooner than later since it is integral part of a managers’ daily life.

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The art of financial planning for a better future life - Today’s Right investment →Tomorrow’s Better Prosperity

Posted by: Dr. N. Kanakaraj | Applied Finance

In the present scenario financial planning is a disciplined process and customized approach, which enables wealth for clients by way perfect advising. Financial Planning stay focused with client’s wealth maximization without sacrificing liquidity. Further these professionals use their expertise and prudential skills for enhancing the client’s profitability through attractive higher return. Effective financial planning is required by the clients due you to the paucity of most valuable financial resources available for investment. In simple terms, financial planning takes the dreams and life goals of individuals and these goals are divided into measurable financial goals and it can be achieved with systematic way of taking rational financial decisions.

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Corporate Finance and Valuation – Essential for Value Addition!!!

Posted by: Dr. N. Kanakaraj | Featured Blogs

Corporate finance is used to describe activities, decisions and techniques that deal with many aspects of a company’s finances and capital. Every decision made in a business has financial implications, and any decision that involves the use of money is a corporate financial decision. Defined broadly, everything that a business does fits under the rubric of corporate finance. All businesses have to invest their resources wisely, find the right kind and mix of financing to fund these investments, and return cash to the owners if there are not enough good investments.

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Green Marketing Myopia – ways to improve environmentally preferred products

Posted by: Raja Rajeswari | Digital Marketing

In 1960 Harvard Professor Theodore Levitt in Harvard Business Review article introduced the classic concept of “marketing myopia” to describe businesses’ narrow vision on product features rather than consumer benefits , which means the companies grow on product oriented not customer oriented (Levitt, 1960).[1] Marketing Myopia suggests that businesses will do better in the end if they concentrate on meeting customers’ needs rather than on selling products.

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Showrooming : Is it eating into sales at Retail Point of Sales?

Posted by: Dr. Sunil Vakayil | Digital Marketing

"Showrooming is when a shopper visits a store to check out a product but then purchases the product online from home. This occurs because, while many people still prefer seeing and touching the merchandise they buy, many items are available at lower prices through online vendors. As such, local stores essentially become showrooms for online shoppers."

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Tremendous Opportunities in Digital Marketing

Posted by: Karunamoorthi P | Digital Marketing

Digital Marketing has become one of the most talked about topic in marketing over the past decade. Increase in smartphone adaption and exponentially increasing data speed has ensured that more than half of world population1 is connected with each other through Internet. This has opened up new marketing possibilities – market to the customers via interconnected devices.

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What is Digital Marketing

Posted by: Karunamoorthi P | Digital Marketing

Digital marketing is nothing but telling one’s brand/product story over the interconnected devices i.e, marketing over Internet. Interconnectedness is achieved through Internet connectivity and devices are anything that lets an individual connect with another individual like smartphones, laptops, tablets, smart watches, etc.

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Competency Mapping in Select Sector in India

Posted by: Mrs. Mekala P | Human Resources

In the current competitive world, recruitment aspect of HR process is facing difficulty in finding a person or an employee with apt skills for the organization. Because of the changing nature of organizations, HRM has becomes critical for the organizations survival. There is more demand for multi skilled people and it’s also very difficult to develop multi skilled employee inside the organization. The role of HR is to find the gap between employees and employer in the organization. Notably HRs use competency as the crucial tool to find the skill gap.

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Reinventing Human Capital

Posted by: Karthick K | Human Resources

In this digitized and technology driven world, there is no doubt that the globally outsourced job market is very highly disrupted. Searching for a job is becoming very challenging and furthermore becomes difficult when we are not addressing it in a professional manner. So what did we miss?
Well, we can create our own personalized method to monitor our skill progression but inorder to fulfill the job requirement, we should not have any Lacuna. Lacuna what? Simply put its a skill gap and must be filled.

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Role of Technology in HR

Posted by: Karthick K | Human Resources

The use of technology in the past few years has grown considerably and advancement of technology is going to be a great challenge for the current generation professionals. The ultimate aim for every organization is to achieve organizational goal by using less resources and utilizing the available resources in an effective way.

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Skill gap between Student’s Education and Industry’s Expectation

Posted by: Mrs. Mekala P | Human Resources

There is always a gap between our education system and the expectations of the employers and this is a hot topic around the world today. Each year, 15 million youngsters are entering the work force and more than 75% in that work force are not job ready. India will need 700 million skilled workers by 2022 to meet the increasing job demand.

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Pure Play Manager Vs Techno Manager

Posted by: Dr. Senthil Ganesh Kuppuswamy | Digital Feature Blogs

Who is a Techno Manager ?
“A professional who uses technology-enabled processes to understand business problems & provide data-based scientific business solutions” In today’s hypercompetitive market, traditional business tools and analyses have become outdayed and unsuitable to deal with current business challenges

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